about

What’s in a beat? The mere musical accompaniment to a song? The harmony? The melody? Everyone makes beats today. Ask anyone you know; perhaps you may be able to brag that your “cousin makes beats,” or, better yet, you may “make beats” in your “spare time” yourself.  So why even consider contacting The 1st Kind, when you can travel a few blocks, find your friend who’s a “producer,” and ask him for some music for your next project?

It’s fairly simple, really. It all boils down to 4 nouns. Credibility, quality, technical expertise, and sheer knowhow.  Sure, your friend makes beats. However, how many hours has he spent in a studio, editing the track to make sure that the frequency content in the main synthesizer line doesn’t clash with the singer’s oh-so-delicate refrain at the end of the second chorus?  How many styles of artists has he or she worked with – better yet – how well does he or she adapt to compliment the particular style of the emcee or singer at hand? Even more importantly – where are his or her production credits?

This is where a group like The 1st Kind comes in. Based in central Virginia, they get calls from serious musicians who are determined to make something happen with their music. They’re like the Rambos – or better yet, the Louis Vuttons – of music production. You name it, they have their hands in it – Rap, Rock, R&B, Pop, Blues, Film Scoring – and not only do they have dextrous control of it, they excel at it. They are resolute in making the hottest of the fire, the most icy frigid of the cold – with style, finesse, and knowhow.

So, you still want to make your project shine?  Want to give it that pop? Want to stand out from the crowd of artists that gets their music from SoundClick? Good. That’s what The 1st Kind is here for.